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M

milni

Stop choosing between tradition and modern dating

milni brings together South Asians who want meaningful connections that honor their heritage without sacrificing their independence.

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The Problem

South Asians are forced to choose between tradition and modern dating

🏠 Cultural Mismatch

Existing dating apps ignore South Asian family dynamics and cultural values, forcing users to navigate dating in isolation from their heritage.

πŸ‘¨β€πŸ‘©β€πŸ‘§β€πŸ‘¦ Family vs. Independence

Young South Asians want family involvement but also personal privacy and controlβ€”no platform offers both.

πŸ”’ Privacy Concerns

Traditional matchmaking lacks privacy, while modern apps exclude family entirely. There's no middle ground with proper controls.

πŸ’” Surface-Level Connections

Apps focus on superficial attraction rather than deep compatibility, shared values, and long-term potential that matter in our culture.

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Market Opportunity

A massive, underserved South Asian market

5.4M South Asians in the US (Census 2020)
1.7M South Asians in Canada (Statistics Canada)
1.4M South Asians in the UK (UK Census)
$8.2B Global Online Dating Market (Statista 2024)

South Asian Demographics

Key Statistics

  • Median Age: 28 years (younger than general population)
  • Education: 70% have bachelor's degree or higher
  • Income: $100K+ median household income
  • Tech Adoption: 95% smartphone usage

Cultural Factors

  • Family Involvement: 65% value family input in partner selection
  • Marriage Focus: 80% seek long-term relationships
  • Cultural Identity: Strong connection to heritage
  • Privacy Concerns: Want control over personal information

8.5M+ South Asians across major English-speaking markets represent a $680M+ addressable market opportunity

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Our Solution

We're not just another dating appβ€”we truly understand South Asian culture

🏠 Cultural Heritage + Modern Values

Connect with matches who truly understand and share your South Asian heritage, values, and traditionsβ€”without sacrificing independence.

πŸ‘₯ Smart Family Integration

Parents can supplement your profile with family background and values, and bump profiles by liking or superlikingβ€”but you decide what shows on your profile.

πŸ›‘οΈ Complete Privacy Control

You decide who sees what. Your messages stay private, and you set all the boundaries for your profile visibility and family involvement.

🧠 Beyond Superficial Swipes

Our intelligent algorithm factors in family preferences and cultural compatibility, creating meaningful matches based on shared values and long-term potential.

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Why milni Works

We understand the unique challenges of dating in our community

🏠

Cultural Understanding

We know that South Asian dating involves family, tradition, and cultural values. milni respects this while giving you control.

πŸ”

Privacy First

Your conversations and personal information stay private. You decide what your family can see and what remains just yours.

πŸ’

Meaningful Connections

Go beyond superficial swipes. Our algorithm focuses on compatibility, shared values, and long-term potential.

🌍

Global Community

Meet diverse South Asians from around the world in our vibrant, growing community of like-minded individuals.

πŸ‘€

You're in Control

Family can help highlight your strengths, but all decisions about matches and conversations remain yours.

⚑

Premium Features

Unlock advanced filters and exclusive features to find your ideal match faster and more efficiently.

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Competitive Landscape

The only platform that truly understands South Asian dating culture

Feature milni Shaadi.com Dil Mil Bumble Hinge Coffee Meets Bagel
Cultural Understanding βœ“ Deep βœ“ Traditional ~ Surface βœ— None βœ— None ~ Minimal
Privacy Control βœ“ Complete βœ— Limited βœ— Basic βœ— Basic βœ— Basic βœ— Basic
Family Involvement βœ“ Optional βœ“ Traditional βœ— None βœ— None βœ— None βœ— None
Modern Experience βœ“ Premium βœ— Outdated βœ“ Good βœ“ Excellent βœ“ Very Good βœ“ Good
Values-Based Matching βœ“ Core Focus βœ“ Yes ~ Limited βœ— Surface ~ Some ~ Some
South Asian Focus βœ“ Built For Us βœ“ Yes βœ“ Yes βœ— General βœ— General βœ— General

Our Unique Position: Modern experience + Cultural understanding + You're always in control

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Business Model

Multiple revenue streams for sustainable growth

πŸ’Ž

Premium Subscriptions

$19.99/month
Unlimited swipes, advanced filters, read receipts, priority support

πŸ‘ͺ

Family Premium

$29.99/month
Premium features for entire family, multiple profiles, enhanced privacy

🎯

Cultural Events & Services

Revenue Share
Partner with wedding planners, cultural events, and local businesses

Geographic Strategy

Phase 1: San Francisco Bay Area

Launch in the heart of South Asian tech professionals

Then expand geographically to major US metropolitan areas

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12-Month Roadmap

From beta to market leadership

Q4 2025

Beta Launch

  • 500 beta users in Bay Area
  • Complete messaging system
  • Parent profile features
  • Privacy controls
Q1 2026

Public Launch

  • 5,000 active users
  • Premium subscriptions
  • Advanced matching algorithm
  • iOS/Android app stores
Q2 2026

Scale & Expand

  • 15,000 active users
  • LA & NYC expansion
  • Cultural event partnerships
  • Advanced premium features
Q3 2026

National Reach

  • 40,000+ active users
  • Top 10 US metros
  • Success stories marketing
  • Series A preparation

Key Milestones

Product Milestones

  • Complete family integration system
  • Launch premium subscription tiers
  • Build cultural compatibility engine
  • Implement success story features

Business Milestones

  • Achieve product-market fit in Bay Area
  • Build sustainable revenue model
  • Establish community partnerships
  • Prepare for Series A funding
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Join Our Journey

Help us revolutionize South Asian dating

Ready to Build the Future Together?

Join us in creating the platform that South Asians have been waiting for.

milni.app

Visit our website to learn more

priyanka@milni.app

Let's discuss the opportunity

Let's Connect